Universal Music Discord

I led the architecture and development of Discord ecosystems for several high-profile projects under Universal Music Italy, overseeing the technical infrastructure and engagement strategies for communities such as Rap Italiano, Universal Music Sweden, and the official server for the artist MadMan. Beyond platform development, I specialized in the operational management and moderation of massive digital events. A defining milestone was the live Q&A with MadMan, where I designed and coordinated an event that reached over 10,000 concurrent users. At the time, this achievement set a record as the largest Discord event ever recorded in both Italy and Europe. This experience allowed me to master large-scale community governance, crisis management, and the real-time coordination of complex digital activations.